Brand Camp “The Original”
Brand Camp is a one-day powerful training session for local entrepreneurs who are interested in expanding their business using the internet. With rapidly changing technology, the tools for marketing a business are changing equally quickly. Many business owners feel overwhelmed with the options available and the learning curve. Brand Camp will introduce new and established entrepreneurs to some essential new marketing tools while emphasizing marketing basics.
Please sign up using the yellow form to the right to receive email updates about our next Brand Camp “The Original” when it is scheduled.
At the end of the day, attendees of Brand Camp will be better equipped to market and promote their business on and offline while keeping their brand and message consistent.
Workshop Presentations – What You Will Learn:
Is Your Business Image Getting Noticed?
with Jennifer Harris
Your brand is more than just your logo; a great brand encompasses your overall public image. Avoiding small branding mistakes in the start-up process of your business will lead to greater branding achievements along the road to building your company. Jennifer will discuss 7 mistakes many small businesses make and how to avoid them such as – Hiring professionals to help with design, copy & photography, getting your employees on the brand wagon & branding customer service.
Free e-zine “Top 10 Design Mistakes” & “Branding Mini Work Book” for all participants.
Easy Steps to Get your Business Website Found on Google
with Gem Webb & Melissa Ruth
Do you know what it takes to get your website found on Google? Although that answer is always changing, Gem and Melissa have been studying Search Engine Optimization for years and will share with you what it takes to create a “Google Friendly” website! They will show you techniques that you can use to help your website be found on Google when people look for what you are offering!
Try this simple experiment: go to www.google.com. Type in words your customers would use to find you. Do you show up in the search results? Chances are, you aren’t being found. Gem and Melissa will show you how to find actual “keyword” search terms that are popular for your type of business and how to set up your website around these keywords to get you found in Google’s search results.
As an added bonus, they will show you how to submit your website to Google, Yahoo, and Bing (formerly MSNLive), which are the top 3 most-used Search Engines on the internet!
Gem & Melissa will show you:
- Simple changes that will increase your website’s ranking on Google
- What FREE tools are online to help your business gain edge over competitors
- The basics for doing market research on people looking for your company’s products and services online right now!
Learning guide included for all participants.
Web Video & Audio Secrets Revealed
with Ryan Wiseman
Words on a website are no longer enough. Multimedia content provides for a richer customer experience and can clearly demonstrate your product or service. Ryan Wiseman of FindItGreyBruce.com will walk you through the basic steps to create powerful audio and video content for your business marketing. Using free tools, many of which are already on your computer, you will learn the steps to plan, produce and distribute your media.
Marketing With Facebook – Even If You’re Over 30!
with Andrea Stenberg
With over 200 million active members, Facebook is one of the most powerful networking sites on the internet. But can you use it for marketing? The short answer is YES! Even if your business is “bricks & mortar”, using online social media sites like Facebook should be part of an overall marketing strategy to build a stronger relationship with your prospects.
During this workshop you will learn:
The strengths and weaknesses of Facebook as a marketing tool.
How to create your Facebook profile to get the most attention.
What NOT to do on Facebook.
Panel Discussion
The workshop leaders will answer audience questions and discuss overall marketing themes and strategies.
Networking
An informal opportunity for workshop attendees and leaders to network and share ideas.
Listen to our Audio Promo
